Coffee Label Design | PRoduce

Coffee label designed for PRoduce, Puerto Rico’s leading local food delivery platform, this packaging celebrates the island’s agricultural roots through a minimal, handcrafted aesthetic. The label was created for their Café Premium, a locally roasted arabica coffee that reflects PRoduce’s mission to connect people with Puerto Rican growers.

The design emphasizes clarity and trust — blending clean typography, a neutral kraft texture, and a hand-drawn botanical illustration of a coffee branch. The organic linework highlights the artisanal process behind the product, while the structured label system ensures consistency across future product lines.

Illustration Process

The coffee plant illustration was digitally drawn to evoke vintage botanical engravings, balancing precision and texture. Every line was crafted to suggest the natural irregularities of ink on paper, echoing the handmade nature of local cultivation. The monochromatic treatment complements the label’s clean composition, creating an elegant tension between tradition and modernity.