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Print & Collateral Design
Date
November 2024
Role & Contributions
• Flyer layout and print adaptation
• Typography and content hierarchy refinement
• Color correction and material coordination (in-house & press)
• Brand system application and consistency
Client
Grupo Cincosentidos
Location
San Juan, Puerto Rico
A print and collateral design project developed for Grupo Cinco Sentidos, a Puerto Rican culinary collective. This set of flyers was designed to align with the brand’s existing identity while promoting collaboration among its restaurants and projects — an example of cohesive print and collateral design that extends visual storytelling beyond digital platforms.
Project Description
This project included two sets of promotional flyers — one printed in-house and another adapted for press. Each version maintains the Grupo Cinco Sentidos aesthetic while optimizing layout, typography, and color for its production method.
The front of the flyers communicates the collective’s mission to support local consumption, protect biodiversity, and celebrate Puerto Rican ingredients. The back presents the group’s associated restaurants and projects — Cocina Abierta, Caleta, Manzana de Java, Oriundo, Atelier, Mesa Redonda, and PProduce — with a clear, unified visual hierarchy.
Designed within the parameters of the established brand identity, the project demonstrates how thoughtful print design can connect multiple sub-brands under a single cohesive system.
