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Lionfish Garum Label Design | Oriundo
Date
Sept 2020
Roles & Contributions
• Label and packaging design
• Color palette and typography system
• Illustration and iconography concept
• Collaboration with Oriundo’s culinary team for content structure
Client
Oriundo
Location
San Juan, Puerto Rico
Label design for Oriundo Puerto Rico, this label celebrates innovation through sustainability. The Lionfish Garum is a fermented condiment created from an invasive species found in Caribbean waters — transforming ecological challenge into culinary opportunity.
The label design reflects that duality: refined yet raw, scientific yet artisanal. The minimalist label layout pairs monospaced typography with a subtle illustration of the lionfish’s silhouette, symbolizing transparency and precision in the production process.
Design Concept
The concept merges marine biology and contemporary gastronomy.
• Clean composition evokes laboratory labeling, connecting the product’s experimental nature to Oriundo’s philosophy of research and craft.
• The absence of decorative elements allows the product’s story — and its unusual origin — to take center stage.
This approach positions the garum not just as a condiment, but as a statement on sustainability, design, and transformation.
