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Branding and Illustration
Date
April 2024
Website
Role & Contributions
• Creative direction and concept development
• Illustration and color palette creation
• Typography and layout system
Contributions
Branding & Visual Identity - Illustration - Web Design.
Location
San Juan, Puerto Rico
A branding and illustration project for a Puerto Rican restaurant celebrating local culture through food, music, and design. The identity merges artisanal illustration with contemporary structure to reflect warmth, community, and flavor.
Project Description
To highlight the cultural richness of Puerto Rico, the Mesa Redonda concept integrates hand-drawn illustrations of iconic elements: a glass of wine, a woman with a pava, a guitar, the amapola flower, and a racimo de plátanos. Together they represent the intersection of flavors, traditions, music, and community that the restaurant embodies.
The illustrations balance warmth and artistry while remaining adaptable across menus, signage, and digital platforms.
