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Die-Cut Mask Design
Date
October 2018
Role & Contributions
• Concept development and graphic design
• Die-cut structure and production setup
Client
Uva app
Location
San Juan, Puerto Rico
A limited-edition Halloween promotional piece designed for a local food delivery app, featuring a custom die-cut Bad Bunny mask design.
Customers who ordered during the campaign received the cardstock mask inside their delivery package — a playful, collectible item that transformed a standard transaction into an interactive brand experience.
This project explored how print design and pop culture references can create high-impact, shareable marketing moments. The mask combined accessibility, fun, and design precision, engaging customers with a memorable takeaway.
Design Concept
The concept merged graphic design and physical interaction. The bunny mask design balanced expressive, bold shapes with a simplified die-cut structure suitable for large-scale printing and assembly.
